The Romantic Road is Germany's most famous and oldest holiday route, running from Würzburg on the banks of the River Main through the picturesque Franconian Wine Country to Füssen in the Bavarian Alps. The unbroken series of charming, medieval towns and idyllic landscapes offer enchanting views, cultural richness and places of historical interest that allow visitors to step back in time into the fairytale books of their childhood. The idea of the Romantic Road established itself as a symbol for Germany as a holiday destination.

This idea has been taken up all over the world and there has been a Romantic Road in Japan since 1982 and in Brazil since 1998. The official gateway to the Romantic Road is Würzburg, a charming city renowned for its great architecture and delicate wines. Augsburg, one of Germany's oldest cities, was home to some of Europe's most powerful merchant families, the Fuggers. The last stop on the Romatic Road is Füssen, a small town nestled between towering Alpine peaks and known all over the world for the famous Neuschwanstein Castle.